A visual uplevel to compliment superior services
Beauty Bar provides superior-quality hair, skin, and nail services to women and their families in a fun and friendly yet relaxing atmosphere. Customers can socialize and unwind while the salon caters to all of their beauty needs.
A successful and expanding salon and spa, Beauty Bar had outgrown their DIYed logo. They wanted a professional visual identity that reflected the business’s relaxed yet playful personality and stood out from other local competitors. Our mission was to create a brand that captured their fun and friendly atmosphere while also conveying their professional, expert status.
Brand research and creative brief
2 logo variations and submark
Primary and secondary color palettes
Custom icon family and patterns
Website creative direction
We created a brand that is friendly in nature but at the same time evokes a professional, sophisticated feel. The new brand allows Beauty Bar to connect with their target audience, is instantly recognizable by customers, and sets them apart from other local salons. Complete with submarks, icons, and patterns, the comprehensive brand allows for a variety of unique applications.
Kristin Vereb | Manager and Elite Stylist
Hi, I’m Michelle Rizzi – brand expert and graphic designer with 17 years of experience working with marketing directors like you. I’m here to lighten the load and elevate your graphic design so that it (finally) matches your marketing strategy.
As your design partner, you get the brand and visual assets you need so your entire team is more agile, produces more, and is better equipped to meet current deadlines and plan for the future.